Session 2.2: Positive impacts of geographical indication strategy

Session 2.2: Positive impacts of Geographical Indication strategy

Overview

In this session participants will learn about the impacts of implementing a GI strategy for OLPs. The first part of the session covers a recap the potential value of OLPs for producer groups and the importance of implementing a strategy for their protection and commercialisation using relevant IP tools. The focus will be on developing the business strategy using Geographical Indications, however, individual trade marks, certification marks and collective marks will also be covered. Geographical Indications and sustainability will also be covered.

Several case studies and scenarios will be used to reinforce the learning experience. Learning exercises will be used throughout the session to allow participants to apply the knowledge transferred during each section.

Session learning objectives

​This session has as its key objectives:

  •   To enhance the knowledge base participants as it relates to how GIs can contribute to local, rural and economic development, and environmental sustainability
  •   For participants to understand the different types of IP tools which can be used by producer groups to increase the competitiveness of their OLP
  •   To increase understanding of the positive impacts of GIs and benefits for stakeholders as well as the risks for not implementing a system to protect and promote their OLP

Session learning outcomes

By the end of the session participants will be able to:

  •   Explain why it is important for producers to implement a strategy for their OLP which uses IP tools
  •   Distinguish between the different types of IP tools suitable for integrating in an OLP business strategy
  •   Be able to select an appropriate IP tool for their OLP
  •   Discuss the importance of collective action among OLP producer groups and the benefits of such action
  •   Discuss the impacts of implementing a GI system for their OLP and the risks for not implementing such as system