Session 2.2: Positive impacts of Geographical Indication strategy
In this session participants will learn about the impacts of implementing a GI strategy for OLPs. The first part of the session covers a recap the potential value of OLPs for producer groups and the importance of implementing a strategy for their protection and commercialisation using relevant IP tools. The focus will be on developing the business strategy using Geographical Indications, however, individual trade marks, certification marks and collective marks will also be covered. Geographical Indications and sustainability will also be covered.
Several case studies and scenarios will be used to reinforce the learning experience. Learning exercises will be used throughout the session to allow participants to apply the knowledge transferred during each section.
Session learning objectives
This session has as its key objectives:
Session learning outcomes
By the end of the session participants will be able to: