Part 1: Positive impact of Geographical Indications - Introduction
It is important to note that implementing an OLP business strategy using Geographical Indications (or other IP tools) will not solve all the problems a producers group may face nor will it open all possible markets. This is primarily because the success of any business is reliant on economic and market forces.
There must be a need identified by the value chain stakeholders; there must also be market demand for the product, consumers must be aware of the OLP and its unique characteristics / quality and reputation and be willing to purchase the product. The reputation the product gains is due to its visibility in the market. There is need therefore for logos and other images representing the GI on packaging. Another consideration is the incorporation of social and environmental considerations in production, processing and marketing of the OLP.
A key factor to recall about the practical application of GIs in a business model for OLPs is that they are based on a collective approach, the identification and implementation of a GI management strategy, legal protection and on marketing and communication. Geographical Indication protection, as with other types of IPRs, establishes ownership of the right and allows for fighting against fraud, abuses, counterfeiting, etc. and are essential in existing and new markets.