Protecting origin-linked products using Geographical Indications
This eLearning course on origin-linked products (OLPs) and Geographical Indications (GIs) is designed to provide participants with a basic understanding of the importance of origin-linked products and how they can be protected and leveraged as a valuable asset by producer groups.
The course consists of three modules, with a total of 8 sessions, accompanied by resource materials in the form of videos and text.
The course is designed to be delivered either as live sessions or self-paced, where interested stakeholders can access the online materials on their own time.
Participants will find the learning exercises integrated in each module especially useful, as they provide an opportunity to apply the knowledge gained from the sessions.
Below, you can find the structure of the course, with an outline of each module and session. Click the PDF icon next to each session to download the text content.
Use the menu on the left to navigate the course online contents. In each part, the content in web format is preceded by a video, where an expert makes a more detailed and visual presentation.
Module1 introduces participants to the fundamentals of origin-linked products and discusses how intellectual property tools (IP tools) can be used to protect and brand these products on the market. There are two sessions under Module 1:
Session 1.1 outlines what is meant by an origin-linked product.
Part 1: Understanding terms
Part 2: Scope of origin-linked products
Part 3: Strategic management of origin-linked products
Part 4: Origin-linked products and marketing strategies
Session 1.2 deals with the fundamentals of developing an origin-linked product business strategy and how intellectual property (IP) protection, using a Geographical Indication system, can be integrated into the strategy used by producer groups and other value-chain actors to maximize the potential benefits of their origin-linked product.
Part 1: Interest in branding origin-linked products
Part 2: Branding tools for origin-linked products
Part 3: Implementing origin-linked product strategies
Module 2 provides more detailed information on the use of Geographical Indications as a tool to protect and promote origin-linked products and their producers.
Session 2.1 addresses the different IP tools available to protect origin-linked products.
Part 1: Recap of the importance of intellectual property tools for OLP business strategy
Part 2: Integrating intellectual property tools in OLP strategies
Part 3: IP tools - Individual trade marks
Part 4: IP tools - Collective trade marks
Part 5: IP tools - Certification trade marks
Part 6: IP tools - Geographical Indications
Part 7: IP tools - Geographical Indications and trade marks
In Session 2.2 participants will learn of the positive impacts of integrating Geographical Indications tool in the overall business strategy developed by producer groups to market their origin-linked product.
Part 1: Positive impact of Geographical Indications - Introduction
Part 2: Positive impact of a Geographical Indication strategy
Part 3: Sustainability of Geographical Indications
Session 2.3 provides participants with a more detailed presentation of the key elements of a Geographical Indication protection strategy.
Part 1: Geographical Indications protection activities
Part 2: Elements of a Geographical Indication protection strategy
Module 3 of the course explains the key factors involved in developing a Geographical Indication management strategy for origin-linked products.
In Session 3.1 the focus is on developing Geographical Indication specifications for the concerned origin-linked product.
Session 3.1: Geographical Indications specifications
In Session 3.2 controls and the development of Geographical Indication control systems are covered.
Part 1: Geographical Indication control systems – Some basics
Part 2: Geographical Indication control schemes
Part 3: Geographical Indication control approaches
Finally, Session 3.3 focuses on the Geographical Indication management system and key elements to take into consideration in the daily management of such systems.
Part 1: Introductory elements
Part 2: Elements of the organisation
Part 3: Legal framework