Part 2: Scope of origin-linked products

Part 2: Scope of origin-linked products

Potential benefits of having an origin-linked product strategy

Producers of OLPs can secure price premiums once consumers can identify these products based on the quality characteristics they have and based on the links to a specific geographical area.

Additionally, the local community is developed through:

  •  increased employment;
  •  the opportunity to develop specific agro-tourism and gastronomy activities in the area;
  •  the potential for developing partnerships with luxury brands, and
  •  the development of a regional (or country) brand
strategy-value

Producers have also found that such strategies create a system for providing assurances to consumers about the authenticity of the product by ensuring compliance with quality, improved traceability and food safety.

Overall OLP strategies allow local communities to maximize the potential value of their unique products and fairly share the benefits accrued along the value chain.