Part 1: Recap of the importance of intellectual property tools for OLP business strategy

Part 1: Recap of the importance of intellectual property tools for OLP business strategy

Key considerations for developing an OLP strategy?

•   As we learnt in the previous chapters, there must be a product, or products, with strong links to the geographical origin of production such as know-how, quality specificities and reputation
•   There must also be a group of producers willing to work together to develop and implement the business strategy
•   There must also be available some intellectual property (IP) tools which producers can use as part of an OLP strategy to protect, brand and promote their product to consumers and exporters. These tools include collective and certification trade marks, geographical indications (GIs) as well as unfair competition laws and administrative systems such as labelling.