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Public Awareness raising on Madrid and Hague Agreements

ARISE+ IPR, together with WIPO and the ASEAN IP offices, organised a workshop on the Madrid Protocol and Hague Agreement. The objective of the workshop was to raise awareness among the business community in the ASEAN region on these two agreements and to promote the use of the systems when filing trade marks and designs abroad.

This workshop highlighted the benefits and procedures of protecting trade marks and designs in foreign markets via the Madrid and Hague Systems, respectively. Representatives from the private sector shared their success stories as well as the challenges of using these two international systems. 

Find below speaker presentations:



Madrid Protocol: A Route to Global Branding 


Madrid Protocol: How to protect your brand in export markets? 


Madrid Protocol: Sharing experience from Right Holders 


Hague System: A Route to Global Branding


Hague System: How to protect your design in export markets?


Hague system: Sharing experience from Right Holders 


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