The European Union (EU) and ASEAN have been cooperating in the field of intellectual property for almost three decades, starting in 1993 with the EU-ASEAN Project on the Protection of Intellectual Property Rights (ECAP) and finalising in 2017 with ECAP III Phase II.

The ARISE Plus Intellectual Property Rights (ARISE+ IPR) programme is one of the components under the Enhanced ASEAN Regional Integration Support from the European Union or ARISE Plus.

The five-year, €5.5 million ARISE+ IPR programme builds on the strong cooperation developed between the EU and the ASEAN Member States in the area of intellectual property and supports ASEAN in meeting its goals set out in the ASEAN IPR Action Plan 2016 – 2025.

The specific objective of ARISE+ IPR is to “support ASEAN regional integration and further upgrade and improve the systems for IP creation, protection, utilization, administration and enforcement in the ASEAN region, in line with international IP best practice and standards and the recently approved ASEAN IPR Action Plan 2016-2025”.

Working closely with the ASEAN Member States and the ASEAN Secretariat, the programme foresees improved outcomes for EU and ASEAN IP administrations, enforcement agencies, local and international businesses, as well as the general public. This will be achieved through a series of capacity building initiatives, development of information tools, exchange of best practices, adoption of international standards, and tailored information and awareness-raising campaigns to promote the creation, use, protection, and enforcement of IP rights.

ARISE+ IPR comprises four components:

  • Expected Result 1: Enhanced regional IP platforms and network of strengthened and more efficient ASEAN IP Offices delivering timely, quality and accessible trademark and design services to stakeholders, including the business community.
  • Expected Result 2: Effective participation of the ASEAN Member States in global protection systems and other relevant international treaties in the IP field.
  • Expected Result 3: Increased awareness on the importance of IP protection in the ASEAN society and improved capacity of the productive sector to create, protect, utilize, commercialize and enforce their IP rights in the ASEAN region.
  • Expected Result 4: Strengthened capacity of the IP administration in Cambodia, Lao PDR and Myanmar to fully participate in the project initiatives and promote innovation in their countries.

ARISE+ IPR operates concurrently with IP Key Southeast Asia (IP Key SEA), with both EU-funded programmes implemented by the EUIPO and sharing the same thematic and geographical scope. Each programme has a distinct focus and approach, with ARISE+ IPR targeting economic integration within ASEAN and IP Key SEA focusing on fostering convergence in the area of IP between individual Southeast Asian nations and the EU. The programmes are complementary and have the same ultimate objective: to improve the intellectual property environment in the region for the benefit of all stakeholders operating with and within the region.