The European Union Intellectual Property Office (EUIPO), in the context of the EU-funded project AL-INVEST Verde IPR, in collaboration with the Inter-American Association of Intellectual Property (ASIPI) organized the virtual seminar, "Green Brands and Sustainability: Positioning Strategies in Latin America and the European Union (EU)” on 29 April. The event aimed at business owners and representatives from the sustainable products sector provided invaluable insights for businesses looking to enhance their sustainability credentials and expand into international markets.

The European Union Intellectual Property Office (EUIPO) acknowledges the significant achievement of the producers of Pimentón del Valle Calchaquí in Argentina, participants in the mentorship programme on geographical indications (GIs) of the AL-INVEST Verde IPR project, in obtaining a GI. This origin-linked product was granted the status of denomination of origin on 15 April 2025, officially recognising the product’s unique qualities, which result from cultivation in the favorable climatic conditions of Salta’s high-altitude valleys.