CARIPI

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CARIPI

Part 2: Branding tools for origin-linked products

Origin-linked products have special characteristics, therefore, it is important to find a set of business tools which can be integrated in the overall marketing strategy developed by producers to

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Part 1: Interest in branding origin-linked products

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Session 1.2: Branding and promoting origin-linked products

Overview

In this session, participants will be provided with information on the importance of developing an origin-linked product (OLP) branding strategy; the different branding tools which can be used and factors to consider when implementing a business strategy for OLPs, which integrates intellectual property (IP) tools such as Geographical Indications (GIs).

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Part 4: Origin-linked products and marketing strategies

Strategies to differentiate OLPs in the market

Registering an OLP as a protected Geographical Indication allows producers

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Part 3: Strategic management of origin-linked products

Identifying origin-linked products

First there must be a product (agricultural, foodstuffs, handicrafts, industrial, mined products or any other goo

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Part 2: Scope of origin-linked products

Potential benefits of having an origin-linked product strategy

Producers of OLPs can secure price premiums once consumers can identify

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Part 1: Understanding terms

Part 1: Understanding terms

An origin-linked product can be defined as a local product which has a unique territorial identity, quality, specific modes of production and reputation linked to a geographical origin.

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Session 1.1: Defining an origin-linked product

Session 1.1: Defining an origin-linked product

Overview

In this session, participants will gain an understanding of what is an origin-linked product (OLP) and how they can be protected by intellectual property (IP) tools. Learning exercises are used throughout the session to allow participants to apply the knowledge transferred during each part.

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Protecting origin-linked products using Geographical Indications

Protecting origin-linked products using Geographical Indications

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14 Jul

Online

Workshop on the classification of goods and services

By gabriela Comments

On 14th July, CarIPI organised a training session in Dutch on trade mark classification, for the Bureau of Intellectual Property of Suriname’s staff and the country’s relevant legal professionals. Knowledge on recent trends in the classification of goods and services for trade mark registration was shared during the session, including the most important features of Nice 2021. The main benefits and characteristics of the TMclass classification tool were also explained.

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