ARISE+ IPR launches its first General awareness campaign in the South-East Asia region
In 2020, the EU-funded project ARISE+ IPR launched a general awareness campaign devoted to project stakeholders, local businesses, and the public lasting until 29 January 2021. Some of the highlights include facts about national GIs (Geographical Indications) in ASEAN, the benefits of GIs in the EU, the Hague system's implementation at the EU and the Geneva Act, and the new features on the project website.