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Support to local businesses in CARIFORUM: case study & training on business and marketing strategies – ongoing

From organic beauty products to aged rum and hot pepper sauce, CARIFORUM producers have a lot to offer to the international markets. To achieve greater market presence, there is a need for CARIFORUM Origin-Linked Products (OLPs) to be better branded, marketed and promoted. CarIPI is currently collaborating with experts from the region to produce evidence-based data and training targeting BSOs and businesses on how to unlock the potential added value of CARIFORUM Origin Linked Products through the use of branding and marketing strategies.

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World IP Day initiatives at Georgian schools

The EU-Georgia Intellectual Property Project (EUGIPP) and the National Intellectual Property Center of Georgia (Sakpatenti) held a series of events to celebrate World IP Day. The objective was to raise awareness of intellectual property and to encourage creativity among school pupils through various activities.

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The Trinidad and Tobago Intellectual Property Office (TTIPO) and the European Union Intellectual Property Office (EUIPO) launches Madrid Protocol Booklet “A Route to Global Branding for Entrepreneurs”- A guide for Trinidad and Tobago’s business community

This Booklet is launched today, in celebration of World IP Day, April 26th 2021, the theme for which is “IP and SMEs: Taking your ideas to market.” It is hoped that this Booklet can assist small and medium-sized enterprises (SMEs) in Trinidad and Tobago on World IP Day and beyond to have a strong grasp over the Madrid System and its exponential benefits.

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Launch of the new publication: The Madrid Protocol in Trinidad and Tobago

As of 2021, Trinidad and Tobago implements the Madrid protocol, which gives national businesses the possibility to register their trade marks globally. Local brand owners in Trinidad and Tobago can now use the Madrid System to protect their trademarks in the 122 territories of the System’s other 106 members by filing a single international application and paying a single set of fees.

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IP & SMEs in ASEAN: Why intellectual property rights matter for local SMEs

Every year since 2000, the World Intellectual Property Day has been celebrated on 26 April to promote the importance of intellectual property (IP) and the advantages of owning IP rights (IPRs). IP Offices, government agencies, international organisations, companies, law firms and individuals will participate in this day’s 2021 celebration under the banner ‘IP & SMEs: Taking your ideas to market’.

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Attachment training on the Hague Agreement and the Madrid Protocol

In collaboration with the Intellectual Property Office of Singapore (IPOS), ARISE+ IPR organised an online training session on the Hague Agreement operations and another online training session on Madrid Protocol operations. Both these training events provided support to ASEAN Member States in the post-accession implementation of these WIPO-administered international treaties.

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