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Support to local businesses in CARIFORUM: case study & training on business and marketing strategies – ongoing

From organic beauty products to aged rum and hot pepper sauce, CARIFORUM producers have a lot to offer to the international markets. To achieve greater market presence, there is a need for CARIFORUM Origin-Linked Products (OLPs) to be better branded, marketed and promoted. CarIPI is currently collaborating with experts from the region to produce evidence-based data and training targeting BSOs and businesses on how to unlock the potential added value of CARIFORUM Origin Linked Products through the use of branding and marketing strategies.

 

 

 

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