Social Media Campaign on the Importance of IP Rights

This activity will implement a social media campaign to emphasise the crucial role of IP rights in ASEAN’s economic development. The campaign will aim to raise awareness about the risks of IP infringements for businesses, especially micro-, small- and medium-sized enterprises, as well as consumers and the public. It will also highlight the benefits of IP protection to encourage more IP registrations.

Supporting Initiative 11 of the ASEAN IPR Action Plan, this campaign will contribute to the improvement and centralisation of the ASEAN IP Portal by ensuring that IP information remains accurate and regularly updated.