Understanding IP business strategy: packaging, branding and distribution

07 - 09 Mar

Understanding IP business strategy: packaging, branding and distribution

By SteinarZ Comments

On 7-9 March 2023, the CarIPI project hosted a webinar as part of the Mentorship Programme: potential GI value chains. The focus was on the marketing component and it addressed packaging and branding, marketing and distribution.

This session built on past activities under the mentorship programme. These activities focused on providing technical assistance to nine producer groups from eight participating CARIFORUM countries in the key areas of developing specifications, producer group organisation and developing control systems.

The aim of this webinar was to raise awareness among producer groups and micro, small and medium-sized enterprises (MSMEs) from the Caribbean region of the importance of integrating IP rights strategies in their business models.

This activity also served as an opportunity to present practical tools that MSMEs can use to develop effective strategies for enhanced competitiveness using trade marks and GIs as part of CarIPI’s IP B2B training programme under the current Annual Work Plan.

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