Raising awareness among SMEs about the benefits of IP
The main purpose of this activity is to create promotional materials for disseminating the benefits and main features that IP brings for economic development. These materials will raise awareness among SMEs and private sector representatives when developing a global branding strategy for Georgian entrepreneurs.
Communication materials and promotional videos produced by the EUIPO to support SMEs will be customised and translated to better address Georgian users and stakeholders. The publication of these materials will be followed by promotional public relations events and communications on social media platforms addressed primarily to private sector representatives.